Adobe PDF -The preferred print file

In both toner and offset printing today, the Adobe Acrobat file or PDF is the preferred format that most print manufacturers wish to receive. When prepared with the correct information, it turns your native file into a graphic which assures the type and pictures will be printed the way you want to see them. If you don't have a PDF writing program such as Adobe Acrobat Professional or you need more information, follow this link. It specifically addresses making .pdf files in Windows 7.

How to make PDF Files in Windows 7

What are "Pantone" colors?

Many customers don't understand the difference between "Process" Color printing and "Pantone" color printing and why it is so important. Here is a link to a site with a Pantone definition and an on-line example of all the colors.

Pantone Colors defined and Examples

Process Printing utilizes 4 colors (Cyan, Magenta, Process Yellow and Black) to make a full color picture. A 4+ color printing press or a color copier prints this type of project with quality and corresponding competitive pricing. If you want a certain color only in a quantity that is larger, using an appropriate pantone color is the choice you want.

Stochastic pre-press for printing: How does it make your printing better?

As technology improves our ability to print on paper, the process of making the images for the offset printing process has also made a leap forward in enabling better quality color representation. Check out the following link for more information.

Stochastic Printing vs. Conventional Printing

Digital vs Offset Printing

I found this article which gives a simple breakdown on when it is best to use digital printing or offset printing. Check it out.

Advantages for either Digital or Offset Printing

Here is a crash course on commercial printing

For my first William's Ink post, I thought you might find this interesting: